If you’re ever in the mood for a laugh, throw “millennials,” “brands,” and “marketing” into the ol’ Google and give the internet a peruse.
At any given moment, marketing executives around the world are being paid gazillions of dollars to figure out the mystery behind what millennials buy and why we buy it. With the tactical precision of the three blind mice, advertisers invent absurd strategies to capture our attention, launching campaigns that they think are lit af but fall miserably short of the goal.
Especially in the food industry, marketers act like millennial behavior is totally uninterpretable. (Remember when they tried to say we don’t eat cereal because we’re lazy? That’s why I opt for a fresh egg omelette every morning instead — way easier.)
Millennials are older now and starting to make up more of the world’s annual spending, so whether they like it or not, brands are having to take our preferences more seriously. And (to their abject horror, I assume) what they’re finding is that what we want is not only pretty simple, but could also have a positive impact on the food industry at large.
For starters, millennials want more facts about the food we consume.
Related Article: KNOW the FOOD INDUSTRY!
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